I think Rush and company are talented, but it's how they put the talent to use that turns people off, and this is probably what WOY is referring to.
Sure, it takes talent to keep people entertained, but when you are keeping a certain demographic fed with falsities that just flare their temper, I'd call that more cunning or diabolical than anything.
For me, talent is a word that should be used for positive things, not somebody who screens calls to provide fresh meat for a bunch of people on the fringe of society.
This list is sort of pointless, because it isn't a ranking of respectability.
If Glenn Beck is a top 5 talented radio personality, then we should redefine what the word talent should imply. This is more of a who is influential list, and being influential isn't necessarrily a good thing.
What the formula seems to be here is find a pleasant sounding, talented "radio" person, and then let him appeal to the worst society has to offer by taking that polish and shining up some crap to cram down people's throats who are begging to be fed.