I stumbled across (what I believe) to be a very important story this evening. This could have a major impact on the NCAA and the structure of its so-called amateurism.
Apparently, former UCLA basketball star Ed O'Bannon is leading a class-action lawsuit on behalf of NCAA basketball and football players against the NCAA for using their likeness and images in games, DVD's, apparel, pictures and other materials.
He alleges the NCAA forces athletes to sign over their rights as their likenesses are exploited for profit by institutions, athletic departments and the NCAA. I can't say I disagree with him.
If this is successful, it could open the floodgates.
Former Bruin O'Bannon Sues NCAA