Investors rounding out Reds ownership lineup
Business Courier of Cincinnati - by Dan Monk
Cincinnati Reds owner Bob Castellini has raised at least $84.5 million from the sale of non-voting shares in the team, but don't look for that money to be spent on free agent pitchers.
The sales were part of the original financing plan Castellini laid out for Major League Baseball in his bid to acquire the Reds last year. Those details are only now coming into focus as more information is released on the team's new ownership structure. According to people familiar with the deal, the financing plan was crafted by Castellini Co. CFO Chris Fister and attorney George Vincent. It was aimed at broadening the base of Reds ownership and reducing the amount of debt and equity that Castellini's controlling ownership group had to contribute toward the purchase.
The new Reds media guide identifies 10 individual investors or investment partnerships that bought shares in the club recently. We're told they paid $6.5 million each for what amounts to a roughly 4 percent stake in the team.
Each purchase comes with two tickets to every Reds home game and other perks, which one owner described as "periodic bobbleheads." As is typical in partnerships, the new Reds owners will be required to cover the team's future operating losses on a pro-rata basis, but since the shares carry no voting rights, the new owners have no ability to force a distribution of profits.
"You write a check and you go to the games, and that's the extent of your influence," said Tom Neyer Jr., an investor in Queen City Diamond LLC, which bought one of the $6.5 million units. Neyer is a former Hamilton County Commissioner and now a private investor.
The Queen City group was assembled by Vincent, chairman of the Hamilton County Republican Party and partner at Dinsmore & Shohl.
Procter & Gamble CEO A.G. Lafley is a partner in Vincent's Queen City Diamond group. So is P&G General Counsel Jim Johnson and marketing executive Mike Ryan. Vincent's law firm, Dinsmore and Shohl, and Dinsmore partner Frank Woodside each own a piece. So does eye doctor David Schneider.
Vincent said most of the new Reds owners aren't in it for the profits.
"Most of these folks have strong Cincinnati ties or they have great love for the Reds," Vincent said.
Several investors bought an entire $6.5 million ownership unit. Those big spenders include local car dealer Jeff Wyler, venture capitalist Jack Wyant, apartment manager Harry Fath, Staples Inc. CEO Ronald Sargent, technology investor Jeffrey Gendell and Steve Cobb, a Dayton-area entrepreneur.
At least five groups bought ownership units; one of the buyers might have been Castellini's controlling group, which was said to be pondering a larger equity stake.
The Reds' new ownership structure is similar to those employed by other Major League owners, according to Mark Rosentraub, who studies the economics of sports and is dean of Cleveland State University's College of Urban Affairs.
"Many majority owners in recent deals have tried to reduce their equity position and cash calls through minority position," Rosentraub said in an e-mail response to Courier questions. "There is a risk that in the sense that if things go poorly the minority owners can leverage or force out the majority owner."
Rosentraub added that Castellini's success in the new arrangement will depend on "the internal dynamics within the ownership group, their decision-making, and how they handle and manage situations, success and failure."