I'm for playing the AS game on the moon with all the players dressed in leiderhosen.
Get your nunchucks and the keys to your dad's car. I know where we can get a gun
I'm not sure why it needs to be more important. Like WOY said, the game is for kids and press releases. When I was a kid it was very important to me. I'd have my own homemade scorecard and score the entire game while watching it on TV. But a lot of things were important to me then that aren't quite as important to me now. When I was in college, the NBA Slam Dunk Contest and 3 point shot contest they had on Saturday night were must-see TV. Now, not so much. I don't necessarily believe it's because Michael Jordan and Larry Bird aren't doing that anymore but more along the lines of the novelty wore off.
I'll still watch the ASG when I get the opportunity to do so but I don't care about the HR hitting contest because I don't care to hear Chris Berman bleat, "Back, back, back, back, Gone!" on every home run. Personally, I think they should go with juiced balls and corked bats for the contest but that's another story.
I think MLB has done a good job of making it "an event" with the HR derby and the celebrity game and the fan fest and the Futures game. I'm not sure how much more of a spectacle they want it to be. If there is a problem with effort - which I don't see - give the winning team and manager $1M each and the losers get nothing.
It was John Kruk.
Watch that and then watch Pete bowl Fosse over.
Fantasy Baseball ruined the All Star game, IMO. It used to be a mid-summer treat, now a large group of baseball's most dedicated fans view it as a three day distraction from their teams and not only couldn't care about it, but resent the three days away from their fantasy game.
"All I can tell them is pick a good one and sock it." --BABE RUTH
Having better players makes "the right time" or "the big hit" happen a lot more often. PLUS PLUS
"No matter how good you are, you're going to lose one-third of your games. No matter how bad you are you're going to win one-third of your games. It's the other third that makes the difference." ~Tommy Lasorda