Haha, no I was using Assassination of Jesse James as an expletive. As in "Damn, Avatar was a long movie", I just replaced "Damn" with "Assassination of J....".
I loved The Jesse James movie, but it was also long. It was slow but I don't remember being bored. Avatar must have been great in 3D because I really couldn't find any other reason to watch it besides it's visual aspect. Even in just HD it looked pretty cool, but not worth 2hr and 40mins.