Any team doing the attendance-payroll math should be looking at the value of making the playoffs on future years' attendance, which is well-established and significant, not just the value of the attendance during the remainder of this year.
You would hope that Jocketty has learned this from his Cardinal days.
It was a while ago, but I read that a playoff appearance, even if you lose three straight in the first round, nets a team a minimum of $4M in added revenue over the long haul.
"Imagination is more important than knowledge." -- Albert Einstein