I tend to read the same authors all the time. When one of the authors I read comes out with a new book I generally head out and buy it. I could head out to the local Boarders and pay close to $30 for the book or buy it off amazon for $20. And now with the advent of readers like kindle I can browse the bargain bin or even the free books instead of paying inflated paperback prices. Boarders would charge roughly $8 for a paperback, even more if the book had become a hit movie or a hit read. They just weren't run with the best fiscal sense especially when other mediums hit the market.