That said here is what I don't necessarily understand. Lets say car Lot X buys a car for $5000. Since they own the car they can sell the car for whatever price they want, right? Since they own the car they have the ability to self finance the car, right? So in essence they can sell the car for $0, hold onto the title and collect payments for however long agreed upon, right? They could sell the car for $6000, with $1 down, and payments starting one year from today and that would be ok, right?
As for the memorabilia I guess it is what it is. If you have an OSU football player come along to buy a car wouldn't you want him to sign something? Wouldn't you want him to sign a photo or a football or anything else? If your a business owner wouldn't you want to show your other customers that? Heck a place like The Montgomery Inn is known for all of their memorabilia.
My company is in the delivery business and we buy quite a few pick up trucks. Over the past few years we have gone to one specific dealership and bought trucks from one salesman. Not only have we bought company trucks from this one guy but he has also been recommended to friends and family. We like dealing with him because he is quick, efficient, no BS, and gets you the best deal possible. Now we aren't associated with any athletes but its the word of mouth and referral system in the car business that is so important. If Thad Gibson felt that he got taken car of and got a good deal wouldn't he go to his teammates and friends and tell them that? Wouldn't he sign photos/footballs/etc. for the company, the salesman, the salesmen's kids, etc?
What I find ironic about this whole ordeal is that it has already passed through OSU's compliance department.