Apparently the OchocincO's are inadvertently leading to other kind of O's.
http://sports.espn.go.com/nfl/news/story?id=5632476
So fitting this happened to Chad's brand.CINCINNATI -- Charity-minded callers are getting intercepted by a sex phone line because of a misprint on Cincinnati Bengals wide receiver Chad Ochocinco's namesake cereal boxes.
Because of a wrong toll-free prefix for a number listed on Ochocinco's cereal, callers are directed to a phone sex line instead of a children's charity.
The phone number is supposed to connect callers to Feed the Children, which benefits from sales of "Ochocinco's." But because the box has the wrong toll-free prefix, they get a seductive-sounding woman who makes risque suggestions and then asks for a credit card number.