Brady Hoke may turn out OK. Like others have said, when Jim Tressel was hired, it was greeted with a collective yawn. Hoke is a midwest guy I think and "gets" what matters at UM.
But I still do remember when Tressel spoke at the half of an OSU basketball game not long after he was hired. He gave the days and the hours till the next Michigan game and beating them and there was no doubt about where his priorities were. He completely won over the OSU fan base that day and a new era of OSU football started.