Here's the SEC press release which has a link to the complaint (for the legal-minded).

Washington, D.C., Dec. 16, 2011 The Securities and Exchange Commission today charged Daniel Ruettiger and 12 other participants in a scheme to deceive investors into buying stock in his sports drink company. Ruettiger is widely known for having inspired the 1993 motion picture "Rudy."
Wonder if this will inspire another feel-good story.