I read through their online Q+A from today. I don't think it went quite the way they wanted. I can't say I saw one positive comment and the Enquirer people went on the defensive fast. One interesting thing was that there will no longer be a print-only subscription.
And the silly thing is is that they don't have their pricing model yet. So they've generated a lot of ill will and general FUD and pissed off their whole customer base for the sake of a corporate announcement.