I probably have the highest amount of praise for Taylor Swift of anyone in this thread, and I believe a large chunk of her sales is due to how she's marketed. She came from money, was modeling, and knew someone in the music scene before she was performing original songs. Had her teeny-bopper country songs been released on a small label, it still might have blown up, but only after her contract was sold to a larger label for more marketing.
You can't market to a broad audience if you don't appeal to a large audience.
If you're watchin' a parade, make sure you stand in one spot, don't follow it, it never changes. And if the parade is boring, run in the opposite direction, you will fast-foward the parade. --Mitch Hedberg
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