I can't love this more. I give the Cubs sincere credit: they are no longer trying to be anything they're not, i.e., an organization that cares about winning or baseball. They're appealing to their fanbase by adopting a symbol which is unshaven, pantsless, disheveled, backward-capped, probably drunk, creepy as hell, female-chasing though potentially closeted, and monikered with a yuppified last-name-as-first-name. And this, let's be honest, is the entire male population of Wrigleyville.