Reds seeing green in ticket sales

[OnBaseMachine]

Reds seeing green in ticket sales
Latest marketing efforts helping in retention of client base
By Mark Sheldon / MLB.com

01/25/10 4:18 PM EST

CINCINNATI -- The Reds players' offseason will be over in a matter of weeks when they report to Spring Training on Feb. 18. Opening Day is right around the corner after that on April 5.

For the Reds' ticket sales department, responsible for getting as many people into seats as possible at Great American Ball Park, there is no such thing as an offseason. The sales force has been on the go and the early indications are showing that their efforts are bringing results.

Season ticket renewals are up and sales are going well.

"I think that we've done a really good job of retaining our client base out there right now, which is the lifeblood of what you do in any sports organization," said John Davis, the Reds' senior director of ticket sales. "You try to retain your season ticket base and grow it. This year, we budgeted a 78 percent renewal and we're coming in now at right around 82 percent. Last year, for comparison, we were at 74 percent. We do feel good."

Although no specific sales totals were revealed, Davis also noted that new season ticket sales are two and a half times better than where they were at this point last year.

That is encouraging considering that the Reds have been one of the quieter teams during the Hot Stove season. Although this month's signing of Cuban pitcher Aroldis Chapman sent shockwaves, no major free-agent acquisitions were made that might have spiked sales earlier in the offseason. The club has also endured nine consecutive losing seasons. Add in the nation's economic nosedive last year and the club saw its attendance dip in 2009. It drew 1.747 million fans, which was down by around 300,000 from 2008 and the lowest attendance total since 1986.

What is behind the stronger ticket sales? The Reds are willing to offer their customers more reasons to want to buy or renew season tickets.

"We've really heard a lot of positive comments about the benefits we came up with this year to entice people to see the value of what it means to be a season ticket holder," Davis said.

There are new perks being offered to season-ticket holders that renew. One is a chance at buying more tickets for Opening Day, which is one of the most coveted dates on the Cincinnati calendar.

Season-ticket holders for 13 or more games now get complimentary access to the Riverfront Club restaurant. In the past, such access would cost $250. Those who renew before the Nov. 20 deadline can also attend a fan photo day, where they can meet and greet with players on the field.

"It was those kinds of benefits that people were looking forward to," Davis said. "We had a robust plan that we put into place, which started in April of last year. We identified clients and customers that we felt would be high risk for not renewing. They were either first-year clients or No. 2, we saw that they weren't using their tickets a lot. We would contact them and meet during games and ask them questions on how things were going, how they used their tickets and some observations.

"We wanted to get some feeling about what they were thinking. From that, we found that their issues with the Reds had very little to do with the product on the field. It was more about what they would get for the value of their dollar? What kind of benefits did they want to receive?"

Another promotion that moved sales was the introduction of the Reds "four-pack." Fans could buy tickets to four games (May 14 vs. the Cardinals, June 25 vs. the Indians, July 31 vs. the Braves and Aug. 28 vs. the Cubs) and receive four collectible hats and vouchers for value meals from McDonald's. As of Monday, the entire promotion of 3,000 tickets was nearly sold out. Sales were first made available to reds.com registered users in November before an advertising campaign for the four-pack started on Jan. 10.

For the first time during Reds Winter Caravan this week, a stop will be made in town at Great American Ball Park on Saturday for a "select-a-seat" event where potential season-ticket holders can view their possible seats.

"You can go out and test drive your seat," Davis said.

Anyone that purchases a 20-game package or more will receive an autographed baseball from the Caravan group, which includes manager Dusty Baker, broadcaster Jeff Brantley, Reds great Eric Davis and infielder Adam Rosales.

The club's "Baker's Dozen" ticket package is also available again. For the price of 12 games, fans can pick 13 games to attend on either Fridays, Saturdays or Sundays. And for those who desire Opening Day tickets, fans will be able to register on reds.com for a chance to purchase them. The registration is available from Feb. 1-12.

The next indicator for how ticket sales are going will be once individual ticket sales start on Feb. 27.

http://cincinnati.reds.mlb.com/news/...=.jsp&c_id=cin

[RedLegSuperStar]

Does that mean a better product on the field?

[Joseph]

Originally Posted by RedLegSuperStar

Does that mean a better product on the field?

Not til 2011.

[Captain Hook]

It seems to me that at one point during the offseason last year the Reds had 10-15 Million that they planned on spending in free agency.Atfter projecting poor ticket sales that 10-15 mil was greatly reduced.So now that things are looking better this offseason why not splurge a little?

[RedEye]

Are there any free agents really worth splurging on at this point? If they indeed do have 10-15 million to work with, I'd rather see them save it and spend it on a true impact player later on. I suppose Ben Sheets might be worth a gamble--but it would be just that: a gamble.

[Captain Hook]

Originally Posted by RedEye

Are there any free agents really worth splurging on at this point? If they indeed do have 10-15 million to work with, I'd rather see them save it and spend it on a true impact player later on. I suppose Ben Sheets might be worth a gamble--but it would be just that: a gamble.

I agree that any extra money should be spent down the road taking on a salary in a trade.There really aren't too many FA I'd get all that excited about at this point.Maybe Damon or Nady.I'd at least make a low ball offer to Nady considering I just saw that the Cubs are interested in him.

[Eric_the_Red]

I used to buy ticket packages (8-13 games) in order to get Opening Day seats. Not anymore. I'll give a scalper some extra money for good seats to Opening Day, and then get walk-up tickets for any games I want to go to this year.

Fool me once....

[Ron Madden]

Bob cares more about the fanbase and winning than Carl did.

JMHO

[BearcatShane]

Originally Posted by Ron Madden

Bob cares more about the fanbase and winning than Carl did.

JMHO

I don't doubt Bob wants to win. I like the direction the team is going in. I think a few questionable personal decisions may have set them back a little bit, but I do believe Bob cares more about winning than most Reds fans think.

[GAC]

I got one of their 2010 Season Ticket catalogs in the mail the other day that lists all their ticket packages and various pricing.

Hey, a Luxury Suite in Zone 3 (whatever that means) is only $42,750 for 30 games.

[bucksfan2]

Originally Posted by Ron Madden

Bob cares more about the fanbase and winning than Carl did.

JMHO

I have done some things with the Reds, Reds field day, Redleg run for home, and my grandpa has season tickets and I get the feeling that Bob truly gets it. He knows how to cater to a fan base and realized that fans attending games are paramount to a teams success.

Even things like dollar dogs, dollar concession stands, cheaper beer, etc. all show a front office that is willing to listen to the fan bases complaints and make changes. Now all that remains is putting a team on the field that will contend year in year out.

[I(heart)Freel]

Here's hoping the Power Pak makes an appearance again this year. I (heart) that package.

[Nasty_Boy]

The economy is improving a little, and fans are looking for any sign of hope... even if it's a 21 year old Cuban that has never thrown a ML pitch. I went from attending 10-15 games a year from 2000-2007, down to only 2 games each of the past 2 seasons with 2 of those games being Opening Day. Put a better product on the field and give fans a reason to believe and the attendance will go up... Moves like Taveras and Lincoln don't exactly do that for ya!

[nate]

Originally Posted by GAC

I got one of their 2010 Season Ticket catalogs in the mail the other day that lists all their ticket packages and various pricing.

Hey, a Luxury Suite in Zone 3 (whatever that means) is only $42,750 for 30 games.

Cool. You get the suite, I'll bring the beer!

[Captain Hook]

Originally Posted by GAC

I got one of their 2010 Season Ticket catalogs in the mail the other day that lists all their ticket packages and various pricing.

Hey, a Luxury Suite in Zone 3 (whatever that means) is only $42,750 for 30 games.

Does means that if all 1893 members of RZ chipped in $22.68 we could have a Luxury Suite in Zone 3 for the entire season?