Padres 20 year TV deal $1.2 Billion

[RBA]

http://www.utsandiego.com/news/2012/...adres-tv-deal/

The deal could be worth up to $1.2 billion to the Padres -- an average of $50 million a year in rights fees plus a signing bonus estimated as high as $200 million.

The Padres also received a 20 percent equity stake in Fox Sports San Diego, the new TV home of the club

[The Operator]

If The Padres can command a deal that nice, The Reds better be getting FS-OH back to the bargaining table yesterday.

[Matt700wlw]

Maybe this is how the Reds afford it...

[REDREAD]

hopefully the Reds get a good negotiator for the next TV deal.. sigh..

[Unassisted]

If I were Dick Enberg's agent, suddenly I'd be thinking my client is underpaid.

[MikeThierry]

This is ridiculous. If the Padres can get this deal, I wonder how much the Cards or Reds can get. The Cards currently have one of the most pathetic TV deals in mlb, where they only get about 14 million per year.

[oregonred]

This bodes well for both the Reds and Cardinals in coming years. Both should have a massive TV deal well beyond the Padres with the extended reach of both franchises and strong ratings. The Padres reach is very limited beyond San Diego County. It doesn't appear that FS San Diego is even broadcast into the massive Orange county or Riverside markets due to territorial rights of the LA teams, but it does go into Las Vegas (where one would have to assume the Padres are about 6th fiddle on the interest level behind the two LA teams, Giants and even the Cubs and Yankees. "Los Angeles Dodgers and Los Angeles Angels of Anaheim games will not air on Fox Sports San Diego, because of the Padres' exclusive territorial rights"

The Reds need to start their own network pronto in 2016. If the Dodgers + the Angels can gete a combined $300M a year split across a 20M Southern California population base that rarely actually turns on local baseball, why can't the Reds get $100M+ a year on their own network reaching ~15M more passionate baseball fans in Southern and Central Ohio (6-7M), Kentucky (4M), Indianapolis, Ft Wayne and Southern Indiana (4M) and Charleston and Huntington WV (1M).

The only markets of possible competition in that large area where the Reds aren't the clear #1 baseball team of choice are maybe Indianapolis (evenly split with the Cubs, but the Reds draw well on TV in Indy) and Columbus (leans to the Reds, at the worst a 50/50 Reds and Indians town) judging by strong Reds local TV numbers.

Stretching further into Nashville and Knoxville TN (once Reds leaning towns) and into NW Ohio (Tigers and maybe Indians country, but the Reds are the NL team of choice) isn't really much of a reach either.

I say 80-100M a year in regional TV revenue should be the Reds benchmark and goal based on the recent deals in the last 12-18 months? Why not?

[oregonred]

The Nielson DMA numbers confirm that the Reds have a massive area of coverage for a new regional network and need to start printing the money for a $100M a year annual TV deal...

Consider that adding the DMA's of Dayton, Cincinnati, Louisville, Lexington and Huntington/Charleston WV alone gives you ~3.1M households. Indy and Columbus add another 2M households (both are bigger DMA's then Cinci which unfortunately gets crunched below smaller MSA areas by the extremely close by Dayton and Lexington TV markets blocking the local reach)

Smaller afterthought 3rd tier markets with large Reds followings like Ft Wayne (270K), Tri Cities TN (330K), Bowling Green (90K), Wheeling (130K) even start to matter in cumulative sums. Easily a 6M DMA, with unquestioned professional sports supremacy for the Reds in much of this region (NFL doesn't count as a national TV only league).

The #3 DMA market of Chicago has 3.47M households while Philadelphia is #4 at 2.99M. #2 is LA at 5.57M. San Diego only has 1.08M DMA households (fewer than Indianapolis if you'll believe that since the LA area covers Orange and Riverside) with virtually no other DMA markets that can actually increase the cumulative total.

[BCubb2003]

Originally Posted by oregonred

The Nielson DMA numbers confirm that the Reds have a massive area of coverage for a new regional network and need to start printing the money for a $100M a year annual TV deal...

Consider that adding the DMA's of Dayton, Cincinnati, Louisville, Lexington and Huntington/Charleston WV alone gives you ~3.1M households. Indy and Columbus add another 2M households (both are bigger DMA's then Cinci which unfortunately gets crunched below smaller MSA areas by the extremely close by Dayton and Lexington TV markets blocking the local reach)

Smaller afterthought 3rd tier markets with large Reds followings like Ft Wayne (270K), Tri Cities TN (330K), Bowling Green (90K), Wheeling (130K) even start to matter in cumulative sums. Easily a 6M DMA, with unquestioned professional sports supremacy for the Reds in much of this region (NFL doesn't count as a national TV only league).

The #3 DMA market of Chicago has 3.47M households while Philadelphia is #4 at 2.99M. #2 is LA at 5.57M. San Diego only has 1.08M DMA households (fewer than Indianapolis if you'll believe that since the LA area covers Orange and Riverside) with virtually no other DMA markets that can actually increase the cumulative total.

I think this could work, but it's not as easy as it seems. If you're a business in Charleston, you might not feel like you need to advertise to people in Indianapolis, Columbus or Lexington. But for certain companies, it's great. If you want to reach a large part of the middle of the country, you can't get that by advertising in Pittsburgh, Cleveland, Milwaukee, or local media.

Of course, it takes a winning team to bring back the outer areas of Reds Country.

[MartyFan]

Originally Posted by BCubb2003

I think this could work, but it's not as easy as it seems. If you're a business in Charleston, you might not feel like you need to advertise to people in Indianapolis, Columbus or Lexington. But for certain companies, it's great. If you want to reach a large part of the middle of the country, you can't get that by advertising in Pittsburgh, Cleveland, Milwaukee, or local media.

Of course, it takes a winning team to bring back the outer areas of Reds Country.

The beauty of the new technology is that advertisers can still advertise too their local community only, being as specific as selecting the Zip Codes they want their spots to show in...I know that sound like crazy talk, but it's true. I own several Internet media outlets and a person can be listening or watching one of our properties in Downtown Columbus and not see or hear the same ads as someone listening in a suburban Columbus community...it is all very cool and it makes SO MUCH MORE MONEY then trying to sell to large sponsors because EVERY little company in a community that loves the Reds is going to want to be associated with them for the next 10 years...that means there is a premium to being associated but that premium can still be an affordable stretch for many small and moderate sized companies.

I'm telling you, this is going to be a new era in Reds baseball like you have never seen...especially if they can include markets like Indy, Lexington, Louisville, Columbus, Dayton and Huntington/Ashland. I am waiting for them to develop their own online endeavors in addition to what MLB has created too.