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https://en.wikipedia.org/wiki/Lester_Wunderman
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"was an advertising executive widely considered the creator of modern-day direct marketing. His innovations included the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named, and defined the term "direct marketing" in a 1967 speech at MIT"
Is it possible to hate a man you didn't even know existed? RIP, certainly a fulfilling career, though perhaps only on his end :)
Truthfully, what a legacy to leave behind.
He was also behind the Columbia Record Club. get 10 records for a penny then get a record you probably didn't want every month for infinity.
Wow! What a jerk.Quote:
Originally Posted by Will M