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The deadliest fire in California history has set into motion the largest charitable collaboration ever among the nation's breweries, as more than 1,200 have signed on to brew a beer to raise funds for those affected by the Camp Fire in Northern California.
Sierra Nevada Brewing Co., which is located in Chico, California, part of Butte County but west of the areas hardest hit by the fire, fed first responders and displaced residents during the fire and handed out clothing, too.
But Ken Grossman, who founded the brewery in 1980, wanted to do more. He decided to brew a special beer, Resilience Butte County Proud IPA, and donate all the proceeds to the Sierra Nevada Camp Fire Relief Fund, which it seeded with a $100,000 donation.