It surprises me how many people don't recognize that virtually every decision involves a risk/reward calculation and a percentage expected value (EV). As long as you make enough decisions over time, and in every decision the EV is greater than the risk, you'll eventually come out ahead.
The only quibble is that right now the playing field is very unfair for small market vs. large market teams. Large markets can make more of those bets, so the overall gain from them is greater, and they can take more risks than small market teams.