traderumor brought them up in a baseball thread, but I feel they're worth a topic on their own. Hallmark churns out formulaic treacle based on every season and holiday, often starring actors who've slipped to the D list. Lacey Chabert never may have made fetch happen, but she's box office gold for Hallmark. Watching one of these films can get you to wear out IMDB, trying to figure where else you've seen members of the cast.
Would it be nice if they tweaked the formula or invested a little effort in character and dialog? Sure, but Hallmark's niche is comfort TV. People go in with high demand for their low expectations to be met. The result is both soothing and maddening. It can also be unintentionally hilarious. As I mentioned in the other thread, Hallmark films are perfect MST3K fodder. They are built to be goofed upon. I also maintain every Hallmark film is easily adaptable to porn - the flimsy plots, the barely believable cosplay of how things function in the real world, the stilted dialog. You could totally film three version of each offering: one for Hallmark, one somewhat naughty version for late night cable and one full-on porn version. Maybe Danica McKellar and Dylan Neal would balk at that, though I bet it would pay pretty well.
Anyway, I'm curious to see who considers Hallmark a guilty (or even not guilty) pleasure, who spite-watches it, etc.