https://en.wikipedia.org/wiki/Lester_Wunderman
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"was an advertising executive widely considered the creator of modern-day direct marketing. His innovations included the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named, and defined the term "direct marketing" in a 1967 speech at MIT"
"One problem with people who have no vices is that they're pretty sure to have some annoying virtues."
goreds2 (01-15-2019),Revering4Blue (01-12-2019)
Is it possible to hate a man you didn't even know existed? RIP, certainly a fulfilling career, though perhaps only on his end
Truthfully, what a legacy to leave behind.
Posting in the clutch since twenty ought two.
Kingspoint (01-15-2019),Revering4Blue (01-23-2019),SunDeck (01-26-2019)
He was also behind the Columbia Record Club. get 10 records for a penny then get a record you probably didn't want every month for infinity.
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Revering4Blue (01-23-2019)
Wow! What a jerk.Originally Posted by Will M
"One problem with people who have no vices is that they're pretty sure to have some annoying virtues."
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