Your small market team: We cannot survive without financial flexibility. We can’t spend what the big-market teams do.
San Diego: We’re selling so many season tickets that we’re gonna put a limit on ‘em.
Padres expect to cap season-ticket sales in 2023.
Surging fan interest in the Padres, accelerated by trade-deadline moves that included the addition of 23-year-old superstar Juan Soto, is expected to cause the franchise to implement the first season-ticket-sales cap in history.
“The fan response has been exceptional,” Greupner said. “Right now, people are realizing, I don’t want to be on the outside looking in.”
The reason for a cap is three-fold, Greupner said. Since not all fans can afford to buy packages of at least 20 games, the team wants to hold back enough seats for single-game sales. Limiting season-long sales also would maintain enough inventory for big groups.
Another factor is maximizing revenue, since the team’s payroll is on track to blow past Major League Baseball’s luxury-tax threshold for a second consecutive season. Single-game tickets are sold at full price, while season tickets come with discounts.