I'll just let Bob Castellini speak:
We will bring championship baseball to Cincinnati. The Reds have a long tradition of success. Only three cities have won more World Series than Cincinnati. We will work hard to be a championship team again.
We will build one of the most respected organizations in baseball. As partners in other successful baseball organizations we know how it’s done. We will build a winning management team by putting the right people in the right positions with the right resources to win. We will foster a winning attitude and culture.
We will have a greater community presence. We will continue to improve the lives of area children by building on already successful Reds Community Fund programs like the Rookie Success League. Whether it’s providing a way for inner-city children to play baseball or generating funds for charity, we’ll take this outreach to a new level.
We will rekindle the Reds Nation spirit. We’ll share our story and our strategy, communicating directly with fans everywhere who want to know what is going on. When you visit the ballpark, we’ll periodically be asking for your feedback so we can continuously improve the experience. Our goal is that you feel a part of the Reds Nation whether you’re at the game, listening on the radio or living in another major league city.
We will not rest until you are happy. The Reds are, after all, your team. You buy the tickets. You watch the games. You support us financially and emotionally. Without you, the Reds cannot be great. We know you won’t be happy until the team wins. We won’t be happy, either.