Isn't that what the cooperatives like OSU's 1870 are for? The NCAA established a "system" involving cooperatives, from which universities pay players. Where did the 25M OSU spent this year come from? Again, the whole premise was that these uber-rich universities could easily afford to pay them. Guess not.
And that's fine. I'm sure the gullible fans will pay it without a second thought. But once they start putting a surcharge on OSU tickets I'll stop going.